Search engine optimization is not as easy as it may sound. Wherein, even when you’re quite confident that you’re already producing the most relevant content in the World Wide Web, have a good number of subscribers, and traffic coming from different sources, such as referrals and social media, there’s still the possibility that something is missing– and you should be paying attention to this as well. Simply put, if the search engines can’t conveniently access, crawl, and index your site– all of your hard work will be put to waste.
Fortunately, there are a number of ways on how you can prevent that from happening and boost the indexability of your website instead.
Tip #1: Ensure that the robots.txt file is properly optimized.
What is the robot.txt file? It’s a special text file placed in the root folder of the website– this is how the webmasters are able to give specific instructions on their websites to search engine spiders and crawlers.
However, the most common issue with the robots.txt is that it also restricts the search engines from crawling to a page or folder. Basically, the robots.txt file is the only ideal for those who have content that they don’t want the search engines to index and crawl. If your goal is to have everything in your website indexed, then a robots.txt isn’t advisable at all.
Tip #2: Important texts should not be placed in JavaScript.
Although you won’t get penalized for using JavaScript, it’s not advisable at all. It will be difficult for search engines to crawl and index the content written in the scripts. That means, if your pages are using JavaScript as a way to display the content, it would be more difficult to improve your site’s performance in the search engines. Even the pages that utilize scripts to hide and show text pages are included in this.
This also applies to the navigation and menus. Wherein, the use of JavaScript would make it more challenging for the major search engines to follow the links and index the web pages. That said, as a rule of thumb, stay away from putting relevant content as well as the navigation link in JavaScript. In case you have decided to use JavaScript, make sure that the links are available for search engine spiders to locate.
Another strategy that you can try would be moving the JavaScript coding to an external file and keep the quality content on your main page.
Tip #3: Native speakers should be involved in multilingual sites.
Bear in mind that international SEO is not as easy as simply translating from one language to another. Your target audience could come in different countries, speaking different dialects, and have various expectations. Thus, it’s very important that you know how to deal with something like this– research every targeted audience thoroughly and hire native speakers if needed. This wouldn’t only carry out keyword research, but it can also be used to write on site content.
Tip #4: Stay away from using frames and iFrames.
The use of Frame or iFrame is probably the reason why your web pages aren’t indexed because it’s a technique that ‘cloaks’ the real pages of the website– they’re used as parts of other pages instead, such as the homepage.
Aside from that, frames could also hinder your website’s search performance, because it could make an entire website look like a single-page website on search engines. That’s the disadvantage of using frames; no matter how many pages your website has, it’ll only appear on a single page on Google. Not just that, the URL would remain the same, and that means Google won’t be able to index anything, but that very same URL.
Tip #5: Incorporate long-tail keywords to enjoy targeted quality site traffic.
Long tail keywords are the type of keywords made up of 3 or more words. These keywords usually have less search volume, but because they’re considered to be more targeted, they’re capable of bringing more traffic to the website. Aside from that, long tail keywords usually have much lower level of competition, that it’s easier to get higher rankings in search engines through this.
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Tip #6: Set up Webmaster tools for the website.
When it comes to optimizing a website to improve its visibility in search engines, it’s highly advisable to use services to boost online visibility. The best services usually offer tools that would allow you to check the indexing status of your site and optimize its visibility in major search engines.
Through this, you’ll be able to reach out to your target audience and increase the chances of turning them into customers. This would also boost the reputation of your business, giving you the assurance that you’ll stand out from the crowd that offers the same thing.
Though, in order to ensure that you’ll get these promising results, you’ll have to look for a company that’s very reliable– one of which is the Digital Search Group in Sydney. They’re best known for helping their clients promote their products and services to the target audience, allowing them to enlarge the customer base and improve the brand at the same time.
Tip #7: Use the crawl budget.
Since the Google bot follows links, crawl URLs, and it also interprets, classifies, and indexes the content. However, it’s also important to note that the Google bot also has a limited budget; that means the number of pages that are crawled and indexed usually depends on the page rank of the website, as well as how easy it is for the bot to follow the links on the website.
With the help of a fully optimized website architecture, it will be easy for the bot to crawl onto the pages. Additionally, flat hierarchies are a great way to ensure bot access to all available web pages.
To ensure that the body would be able to crawl onto your content faster, it’s ideal to define your headings using the h-tags. Likewise, make sure that the tags are arranged in chronological order.
FINAL WORDS
These are just some of the ways on how you can optimize a website and ensure that it can be properly indexed in major search engines. This would give you the confidence that your website would be easier to find, and you’ll be able to enjoy success in no time.