Can I use quotes from a press release?

Can I use quotes from a press release?

Think of press releases as a good starting point. As helpful as social media can be, journalists still need to use their traditional reporting skills to follow up with the sources they find there and fact-check the information they get. Anyone can paraphrase or quote from a release.

Can you say you in a press release?

Use “you,” “we” or “I” – except in the quote. Just like a news story, a press release should be written in the third person. Use words like “customers,” “consumers,” “users” and/or plain old “people.” The only place where a first, or second person narrative is OK is in a quote from a company representative.

How much should you pay for a press release?

For a press/news release for advertising and public relation purposes, your rates as a professional writer should be: Per hour: high $182, low $30, average $80. Per project: high $1,500, low $125, average $700. Other: high $2/word or $750/page; low 50₵/word or $150/page; average $1.20/word or $348/page.

How many quotes is too many for a press release?

As a general rule of thumb, one or two quotes should be the limit. The key function of quotes in a press release is simple: to explain your news hook; to raise your company’s profile.

Can I use bullet points in press release?

Use bullet points In most press releases, bullet points serve as easy reference points for media. Readers’ eyes are drawn to bullet points, and they should highlight the most important elements of the information you’re presenting.

What are the rules of writing a good press release?

Here are some golden rules to consider when writing your next press release.

• Develop a strong story.
• Write a strong first paragraph.
• Write an attention-grabbing headline & subject-line.
• Do your research—include facts and figures.
• Include strong and memorable quotes.

How do you write a killer press release?

How to write a killer press release

1. Do the work for them. Write your press release as though it’s going straight into the paper.
2. The all-important headline.
3. Date.
4. Consider the publication you’re writing for.
5. Magical first paragraph.
6. Stats are strong.
7. Quote.
8. Keep it short.

Where can I send press releases for free?

Free press release submission sites

• Online PR News.
• PR.com.
• PRfree.
• Press Release Point.
• Newswire Today.

How do you end a press release?

How to end the press release. Signal the end of the press release with the word “Ends” in bold. After “Ends”, write “For further information, please contact” and list your details or those of an appointed person. Do give a mobile number if you can, so that journalists can contact you easily.

How do you get a press release picked up?

6 Ways to Help Your Press Release Get Picked Up

1. Make it interesting and newsworthy.
2. Avoid writing anything repetitive.
3. Master the art of writing great headlines.
4. Proofread, shorten and simplify.
5. Send it to the right journalists.
6. Make life easy for journalists.

Do you include a quote in a press release?

Writing a good quote for your press release can be quite tricky. Businesses make the mistake of adding a quote just “because a press release needs a quote”. But actually adding a quote that doesn’t bring anything to the story is almost as bad as not including any. Quotes are here to add a human angle to the press release – they need to add value.

What should be the length of a press release?

Be concise. The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That’s just three or four short paragraphs and a couple of of quotes. If yours is longer than that, you’ve probably got unnecessary waffle that doesn’t add anything to your story.

How to write a good business press release?

1 1. Product Launch Press Release. Take a look at this product launch PR Release from Apple. It has all the elements of a good press release in the 2 2. New Research Findings Press Release. 3 3. Emergency Announcement Press Release. 4 4. New Hire Press Release. 5 5. Award Announcement Press Release.

Can a press release be used as a story?

While it can be a useful background document for journalists, a press release isn’t a story. If you want to maximise your chances of getting press coverage, you will have to tweak your idea, and your release, for different publications or programmes. You can find more information about how to find journalists’ contacts details in this article.