What is the goal of integrated marketing communications quizlet?

What is the goal of Integrated Marketing Communications (IMC)? To ensure all the various marketing mix elements work together to dleiver a consistent message. It takes the best of each communications medieum and combines it to achieve the most effective marketing communication campaign possible.

What is the purpose of an IMC plan?

An IMC plan caters to consumers by tailoring communications to them throughout the decision-making and purchase process. This builds a stronger relationship between customer and provider and coincides with a more seamless dialogue and image development within the organization.

Is the concept of integrated marketing communications quizlet?

Terms in this set (18) What is an integrated marketing communications program? the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional methods to reinforce each other.

What are the steps involved in creating an integrated marketing communications plan quizlet?

What are the steps involved in planning an IMC campaign?…

Identify target audience.
Set Objectives.
Determine Budget.
Convey message.
Evaluate and select media.
Create Communication.
Assess Impact.

What are the 6 steps in IMC?

6 Steps in the IMC Planning Process

Step 1: Know your target audience. As a general rule, there is no “general audience”.
Step 2: Develop a situation analysis.
Step 3: Determining marketing communication objectives.
Step 4: Determining your budget.
Step 5: Strategies and tactics.
Step 6: Evaluation and measurement.

What are IMC strategies?

IMC is defined as: A comprehensive plan that evaluates the strategic roles of a variety of communication disciplines and combines these disciplines to provide clarity, consistency , and maximum communication impact.

What are the components of integrated marketing communication?

Components of IMC include: the foundation, the corporate culture, the brand focus, consumer experience, communications tools, promotional tools, and integration tools.

What is Integrated Marketing Communication also known as?

Integrated Marketing Communications is a simple concept. At its most basic level, Integrated Marketing Communications, or IMC, as we’ll call it, means integrating all the promotional tools, so that they work together in harmony. Promotion is one of the Ps in the marketing mix.

What is the key to integrated marketing communication?

Integrated marketing communications definition “the concept under which a company carefully integrates and co-ordinates its many communications channels to deliver a clear, consistent message about the organisation and its products”. Media neutral planning is a key concept within implementing IMC.

What are the four parts of the marketing mix?

The 4Ps are:

Product (or Service).
Place.
Price.
Promotion.

What do you mean by Integrated Marketing Communication?

What is Integrated Marketing Communication? What is Integrated Marketing Communication? Integrated Marketing Communication or IMC is a marketing strategy that aligns and interconnects the various platforms and communication channels to create a singular branding message.

Why do marketing departments need to be integrated?

Treating marketing departments as separate entities limits communication and reduces operational efficiency. An integrated approach to marketing communications ensures that all channels are aligned and following the same strategy, overarching business objectives and company values.

Which is an example of an integrated marketing strategy?

An integrated approach would use a variety of communication tools to convey the same branded message, including traditional advertising, online marketing, public relations activities, sales campaigns, and email marketing. The feminine care products brand Always launched a massively successful #LikeAGirl campaign in 2014.

What’s the goal of an IMC marketing campaign?

The goal of IMC is to accelerate returns. This most often means growing revenue faster. IMC is customer-centric. Marketing is no longer about pushing out messages and hoping people will listen. We must understand and develop empathy for the people we are trying to reach — and put them at the core of our efforts.