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What does geographic include?
Geography is the study of places and the relationships between people and their environments. Geographers explore both the physical properties of Earth’s surface and the human societies spread across it.
What is an example of geographic segmentation?
An example of geographic segmentation may be the luxury car company choosing to target customers who live in warm climates where vehicles don’t need to be equipped for snowy weather. The marketing platform might focus their marketing efforts around urban, city centers where their target customer is likely to work.
What are demographics and geographics?
Demographic segmentation refers to grouping customers together by focusing on certain traits such as gender, age, income, ethnicity, occupation, and family status, while geographic segmentation refers to grouping your customers based on the region on their geographic location.
What are customer Geographics?
Customer demographics are categories of consumer populations that are relevant to a business’ purposes, such as marketing and product design. The term also refers to the study of such categories in a business context. That approach is used in creating demographic profiles of individual customers as well as groups.
What are the 3 types of geography?
There are three main strands of geography:
- Physical geography: nature and the effects it has on people and/or the environment.
- Human geography: concerned with people.
- Environmental geography: how people can harm or protect the environment.
What are the five key areas of segmentation?
There are many ways to segment markets to find the right target audience. Five ways to segment markets include demographic, psychographic, behavioral, geographic, and firmographic segmentation.
What is the difference between psychographics geographics and demographics?
Demographics are the quantifiable statistics of any particular population. Psychographics are the study of values, personality, lifestyle, opinions and interests of people of a certain community. Demographics are quantitative. Psychographics are qualitative.
Which is an example of a geographical feature?
Some geographical features are made by humans, and some people may not necessarily consider them to be real geographical features. Artificial features include anything that a person has made. Railroad tracks, roads, and other tools for transportation are all human-made features.
Which is an example of a geographic segment?
McDonalds divides its market into geographic segments, for example, different countries, states, regions and cities. McDonalds sells burgers and target local markets and with customized menus. Let’s say, instead of using beef, in India McDonalds burgers are made from chicken due to religious beliefs.
Which is an example of a geographic market strategy?
Examples of products or services that use geographic market strategy include local salons that target their services and products towards the population of a specific area e.g. local population living in the vicinity.
Which is the best example of a psychographic?
Psychographics is often more helpful to marketers but more difficult to target. For example, a shampoo product might target customers who want to minimize their impact on the environment. This describes how customers think as opposed to their social characteristics.