Contents
What is flanker brand examples?
A flanker brand is an extension/addition of another brand name by any company in the same product line. For example: Hindustan Unliver Limited has 3 detergent brands namely Surf Excel for Premium segment customers, RIN for middle segment customers and Wheel for the lower segment customers.
What is an example of a fighting brand?
An example of a successful fighter brand is the Celeron microprocessor, brought out by Intel to face the threat from cheaper processors that were better suited for the nascent market for low-cost PCs such as the AMD K6. In doing so, Intel succeeded in preserving the brand equity and premium image of its Pentium chips.
What is a fighting brand in business?
In marketing, a fighter brand (sometimes called a fighting brand or a flanker brand) is a lower-priced offering launched by a company to take on, and ideally take out, specific competitors that are attempting to under-price them.
What is a flanker strategy?
A flanker brand is a new brand introduced into the market by a company that already has an established brand in the same product category. This strategy, also called fighter branding or multibranding, is used to achieve a larger total market share than one product could garner alone.
What is the brand portfolio?
Brand Portfolio Definition: The Brand Portfolio refers to an umbrella under which all the brands or brand lines of a particular firm functions to serve the needs of different market segments. This is primarily done for the increased market share as well as to cater to the need of all the segments of customers.
What is price fighter?
A prize fighter is a boxer who fights to win money.
Is a good example of brand line extension?
A company introduces a brand line extension by using an established product’s brand name to launch a new, slightly different item in the same product category. For example, Diet Coke™ is a line extension of the parent brand Coke™.
What are the four branding strategies?
The four brand strategies are line extension, brand extension, new brand strategy, and flanker/fight brand strategy.
Which is the best definition of a flanker brand?
As companies diversify more than ever in the 21st century, flanker brands become more and more crucial to the success of the company’s products. What is a flanker brand? Definition of Flanker Brand: It is a product of the same category as another product but is a variant.
Can a car wash be a flanker brand?
If you wanted to reach a subset of customers who could not afford such premium services, you could create a flanker brand of self-serve car washes where customers could buy time and perform the washing duties themselves. You could also market such a brand to thrifty customers as well as low-income customers.
How is the fighter brand used in marketing?
In the case of flankers, or multibranding, the products may be identical to the main offerings and the new brand is used to expand product placement. Use of a fighter brand is one of the oldest strategies in branding, tracing its history to cigarette marketing in the 19th century.