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What is the average return on direct mail?
1/2 to 2 percent
The average rate of return on direct mail campaigns is generally 1/2 to 2 percent, according to JWM Business Services; in a campaign involving 100 pieces of mail, two to four people can be expected to respond and half that number to make a purchase.
How do I increase my direct mail response rate?
So, without further ado, let’s begin.
- Make Your Envelope Large AND Unique.
- Create a Prospect List Using the Right Resources.
- Keep Your Designs Consistent.
- Make Your Response Coupons Bigger.
- Sell Benefits, Not Features.
- Create a Simple-To-Understand (and Tempting) Offer.
- Make the Value that You’re Offering Clear.
Is direct mail still effective in 2020?
“Direct mail and offline engagement will increase by 60% from 2020. 80% of SMB organizations will see direct mail and offline engagement as a must-have.”
How do you calculate direct mail response rate?
The response rate reflects the percentage of people who respond to a mailing. To determine your response rate, you simply count up the number of responses the mailing generates, then divide by the quantity mailed. For example: 100 responses divided by 5,000 pieces mailed = 2% response rate.
What is the best day of the week to send direct mail?
Monday– Monday is generally the day when the most household post is received. Avoid the risk of your direct mail campaign having to fight for attention by finding another day for your direct mail campaign to be received. Tuesday, Wednesday, and Thursday– Delivery between Tuesday and Thursday is considered optimum.
What is considered a good response rate for direct mail?
According to the Direct Marketing Association, the average response rate for direct mail house lists is 9% and 5% for prospect lists. However, if your direct mail piece is advertising an expensive or complicated product, a response rate that is less than one percent is not unusual.
What is the best day for direct mail to arrive?
The best days to send your direct mail campaign is Tuesday, Wednesday and Thursday. Delivering your campaign between Tuesday and Thursday is considered to be the most favourable time frame because recipients are well into the flow of the workweek and are likely to be going home that night.
Is direct mail dying?
But here’s the truth: Direct mail is NOT dead. Direct mail is actually getting MORE response from consumers than any other marketing method — including online ads and email, even though it may seem like an ancient form of marketing.
What is the best day to send direct mail?
Is direct mail coming back?
What’s old is new again, and direct mail is officially back! Right now is a great time to achieve results using direct mail if you follow a few rules of the road. Remember that customer sensitivity will be critical during the pandemic and into the foreseeable future, so be careful with your messages.
What’s the average email open rate for an industry?
A good email open rate meets the average, which is 37% across 28 industries and a sampling of 25 million emails. Depending on your audience and product, however, a good open rate might be well above or below this average. In the construction industry, for example, the average email open rate is 45%.
What is the read rate for direct mail?
Open rates only apply to direct mail which is enclosed (e.g. in envelopes or folded) Read rate is the % of people who scan or read a direct mail piece. * Weighted average, estimates vary between 38-48%
How often does a person open a direct mail email?
Judging by direct mail open rates, it’s a marketing method worthy of your attention. Sending and receiving hundreds of emails each day, it’s easier for consumers to ignore promotional mail sent online. Postal mail, on the contrary, is opened nine out of 10 times.
How can I increase my direct mail response rate?
Adding personalisation is known to improve response rates drastically. Adding a first name to a direct mail piece increases response rates by 135% on average. What do people do with their mail?