One aspect of the recent pandemic has been that more and more people have become used to being their own bosses. Instead of the daily 9 to 5 treadmill, they’ve enjoyed the flexibility offered by hot-desking and meeting clients via video chats. This has also driven an entrepreneurial spirit. Perhaps you’ve been tempted to look into that business startup you’ve always dreamt of? A particularly recommended area to be looking into would be online dating. Here we’ll explain why this industry has become so popular – and lucrative – as well as outline how you could develop a successful local marketing strategy.
Why is digital dating such a potent subject?
Recent surveys have revealed that as many in one-in-three of today’s relationships will be instigated after meeting online. More and more local women looking for men are signing up for these resources because they are so convenient. Anyone who has been through the sometimes traumatic process of launching a start-up will have faced many hurdles. Because online dating has proved to be such an engaging topic, and one that continually inspires entrepreneurs to consider new angles, opting for this as your central theme could be a very good idea.
Developing your strategy
The first aspect of your strategy should be considering which particular niche to explore. There are already numerous generic sites out there catering to memberships often running into millions. Ideally, you should focus on a niche area you could specialize in. It would be difficult to dream up a dating site that was wholly original, but if you could put your spin on a subject, this could prove to be advantageous. The next thing for consideration is your branding. What will you call your site? How will you design your pages to be as eye-catching as possible? The good news is you don’t have to reinvent the wheel. You can tap into the myriad resources that are already available to get some ideas.
Software and hardware
Not so long ago, launching a new website start-up required a lot of IT knowledge. Coding experts had to be drafted in to put together the pages. Today, you can now rely on websites where you can download templates. These can be easily customized according to the type of site you are eager to launch. Resources such as WordPress will make it easy to cobble efficient sites together.
Useful plug-ins to enhance your site
So how is your new start-up going to make any revenue? You will need to decide which features you will charge your new members to access, and how you will charge for subscription fees. You should always place registration and profile creation in the latter category, to ensure you attract a regular stream of new customers. There are all sorts of handy add-ons you can download from the aforementioned template sites. These include software that will handle financial transactions. This is of paramount importance – if there are any glitches with handling the fees you associate with your product, people will not come back for more.
Launching – the start of your promotional drive
When you eventually get round to uploading your fantastic looking dating resource, this should be seen as a starting point rather than having reached a finishing line. From now on, the success or failure of your venture will rely on how well you publicise your creation. Encourage members to write positive reviews and share these via their social media networks. Offer customers an incentive to subscribe by adding them to lists, keeping them abreast of the latest developments.