No matter how great your site or your content is, proper SEO is vital for getting discovered. But SEO is like all marketing techniques – it changes overtime. We all know the days of websites being discovered solely through a traditional search engine on a desktop PC are over. With more hardware and software platform developing, as well as new search methods becoming more common, SEO is going through a distinct evolution.
The technique still serves its originally intended purpose – helping users and content find one another through pre-determined algorithms. But the difference now is that SEO is expanding to include the algorithms used on mobile searches, voice-to-text platforms, and social media sites. These changes may seem small, but they may end up having a big impact on SEO and the people who use it.
Credit: Smart Insights
The Secret to Growing Traffic Organically
We all know that optimizing your content properly can make it easier for new viewers to find you. Admittedly, this is a big part of SEO. But SEO isn’t only about the “what” when it comes to marketing. It is also about “where” and “how” the technique is used.
Growing a target audience and a brand involves understanding the market. But people and technology both change. For an SEO company to provide the most efficient results for their audience, they must be mindful of how these changes affect SEO.
The Emergence of Mobile SEO
There was a time when mobile sites were considered to be an “extra” perk in a website design package. Given that mobile sites are quickly becoming more popular than their PC counterparts, it’s easy to see how fast technology can change. The convenience offered by mobile devices means more people are using them – and this means that SEO techniques must be refined accordingly for these devices.
Everything from the way content is displayed on a mobile platform to how popular mobile search engines analyze content is important. These factors can help any marketer or SEO company refine their SEO strategy and create better results.
How SEO Works for Voice Searches
Just as the devices people use to search change overtime, so do the ways they search. In a fast-paced digital age where convenience is most users’ top priority, voice searches are becoming more popular. A quick tap on one’s mobile device can activate the voice search feature, allowing a person to search without ever having to type on their device or even look at it until the results come up.
We all know that search engines use certain terms to rank websites, but the way people search with voice may be different than the way they search using traditional methods. Analyzing these trends can help a marketing and SEO company develop better strategies for getting good results with this popular search method.
Social Media Changes the Way People Think About SEO
Social media combines content creation with user feedback to create a fun, useful, and informative avenue for marketers everywhere. Given that these platforms are also optimized for convenience, things like wordcounts, search strategies, and on-site promotion all work a bit differently than they do on most other sites.
For SEO, this means understanding how to optimize content for these sites just as important as it is for regular search engines. Social media’s popularity is increasing by leaps and bounds, so a refined approach to marketing on these platforms is also becoming the norm. This is giving SEO an entirely new layer of complexity – and allowing users a new way to bring in traffic.
How Have These Things Changed SEO? For the Better!
Marketing is about analyzing trends, channels, and feedback to match users and content in a strategic manner. SEO, as the name suggests, originally developed for search engines. More specifically, it developed for search engines as used by text-based search on personal computers. This isn’t because this platform is the best – it is simply because this was once the norm.
While this method of searching for content isn’t close to becoming obsolete by any means, other options are now gaining popularity. This means that SEO has evolved to help marketers, content creators, and users make the most of these new options.